Case Studies. CET produces case studies featuring local businesses to elevate awareness, competency, and overall activity in wasted food marketplaces. We find examples of best practices and document them in stylized written documents (see our recent Spotlights from Philadelphia) or short videos. We work with local partners to develop a dissemination strategy, and ensure that these resources get into the hands of target users. We rely on several channels of communication and enlist local partners to circulate materials through social media (equipping them with a custom social media toolkit), partner websites, professional associations, newsletters, etc.
Best Management Practices. Informed by decades of TA along with dedicated consensus-building workshops, CET developed best management practices (BMPs) for source reduction, donation, and source separation. These are tailored for different sectors, including restaurants, corporate cafeterias, and colleges and universities. CET can help disseminate BMPs locally, can hold consensus-building workshops to tailor BMPs for regional contexts, and can further increase their appeal and application by adding local case studies that demonstrate the recommended BMPs. A recent example of tailored BMPs are these on Prevention, Donation, and Source Separation for San Diego County.
Social Media Campaign. For government agencies and industry associations interested in raising awareness about food waste and effective solutions, CET can develop a targeted social media campaign. We work across multiple platforms and can generate content and a strategy for reaching the target audience. Social media campaigns can target a particular sector, focus on prevention, or be designed to spotlight local success stories from across the food recovery hierarchy.